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Began after a long and twisted path of non-linear educational opportunities. My first life was as a carpenter I built homes, museums, stadiums, and libraries, Large and small but this education helped me learn to identify and solve problems big and small, Also learned more about working with people and before I finished I was running crews on very large commercial construction projects. Creating amazing things.

My second career was in skiing as an instructor. Growing up the son of a ski instructor I was always hanging out with instructors listening to the lower room discussions. I spend a few seasons teaching and discovered a college program that concentrated on Ski teaching, alpine ski coaching, and the ski industry, along with a BA in Business Economics. In the end I had loged 53 college credits on snow. When I graduated I was a fully certified ski pro, and a level 2 coach. My last job back east was with a company called biosymmetrics. This was where all the classes on anatomy, physiology, biomechanics, and the applied science of ski coaching came together. We aimed to help instructors avoid injury on the job. This process employed the work of Janet Travel who was the author of a book called Myofascial Pain and Dysfunction: This was the foundational element. It is where trigger point therapy, which is now dry needling began. We looked at postural issues, range of motion, and opposing strength in certain muscle groups to predict who had the highest risk of injury. Focusing specifically on ACL and shoulder injuries. A perscriptive stretching and strengthening recommendations were made to each instructor and we monitored them throughout the season. We were very successful in reducing the injury rates of many large ski schools in the East. We Then rolled that into a retail program for skiers to try to reduce risk of injury for the general public. This program also included an alignment and boot set up layer. We used the process invented by Warren Witheral who instructed us personally and was the grandfather of alignment in the ski industry. He wrote the book on the subject, called “the athletic skier”. Which is considered the Bible for alignment in the industry still. I had been indoctrinated into the process and was working with countless people we had an intensive process that went out on hill with people and we video taped everything. Before and after the changes were made to the equipment. We looked at the videos side by side to show how much improvement was made by the process. In all honesty very little change was made. That’s when I began questioning everything.

I was coaching alpine ski racing at the time and was working at CVA in Sugarloaf. While there conversations were always full of the theory that skiing is actually a one footed sport. This is debatable at the granular level however it can not be debated that most of the weight does end up on one foot or the other when in a ski race. So it dawned on me at some point that the two footed testing protocols that I was taught, were not applicable to a one footed sport like skiing. And so it began, the questions the desire to get clarity. The questions were not appreciated by the gurus. Secondarily, as a carpenter, I had built countless arches to hold up massive loads. I began to dawn on me that the whole idea of “arch supports” made no sense to me. Why do we need to support anything that has an arch in it? They are defined in every dictionary as self supporting structures.

I finished my schooling and moved to Colorado to teach in 96-97 and worked at Copper Mtn for a season. Then moved to Aspen where there was a lot of stuff happening in the alignment world that re-ignited my passion for finally figuring out what the secret to getting people to have more fun. I was involved with a program that Aspen was running called “the performance center” which was using the exact same protocol that I learned from Warren Witheral. Which at that point I no longer believed in. They closed soon after opening and I had the opportunity to begin my own program which began as an experiment with a few ideas I had been brewing. So I began by just making some beds for some friends in the ski school locker room. To test these ideas. The results were immediate. We quickly began to make some amazing improvements for ski pros. Then soon afterwards they began sending their guests. The refferal rates and sattisfaction rates were immediately way better that what I had witnessed back at Sugarloaf. So I knew we were on to something and after a couple seasons of testing and R&D The Foot Foundation was born.

The past 25 years have been an amazing adventure of iterating and improving the process. We adopted 3-D printing as a production process which was one huge step towards scaling up the business. The next big step is going to be developing a pressure sensitive measuring machine that will automate the measuring protocol that was developed. We are now transitioning into a new world now that we have figured out that this invention is actually the world’s very first dynamic tape measure for pronation and supination. This is now no longer just for skiing. It is now a tool that has been tested and appears to have the same exact potential for everything we do in work life and play. We are so incredibly excited about where we can take this. We are now building the business to spin it up and have a chain of stores that proved people the opportunity to have limitless feet.